Works
My body of work spans user interface design, strategy, research and content. I've worked for startups and multinational corporations, on various problem spaces like travel, e-commerce, fintech, education and more.
My body of work spans user interface design, strategy, research and content. I've worked for startups and multinational corporations, on various problem spaces like travel, e-commerce, fintech, education and more.
Contact me for password
YouTrip Project New Gen
YouTrip Project New Gen
A New Generation of Growth
A New Generation of Growth
Designing a major new product vertical for YouTrip (Southeast Asia’s leading multi-currency wallet). This strategic expansion aimed to unlock an entirely new user demographic beyond the core traveler base.
Designing a major new product vertical for YouTrip (Southeast Asia’s leading multi-currency wallet). This strategic expansion aimed to unlock an entirely new user demographic beyond the core traveler base.
YouTrip · 2025 · Singapore
Overview needs password, case study needs request. Reach out to me for details.
Reach out to me for password.
Tripadvisor Experiences
Tripadvisor Experiences
From Hard Sell to Helpful Guide
From Hard Sell to Helpful Guide
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor.
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor.
Tripadvisor · 2022 · Global
Tripadvisor Vacation Rentals
Tripadvisor Vacation Rentals
When Small Fixes Drive Big Wins
When Small Fixes Drive Big Wins
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Tripadvisor · 2023 · Global
Tripadvisor Plus
Tripadvisor Plus
From Perks to a $1B Service
From Perks to a $1B Service
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Tripadvisor · 2021 · United States
Shopify Live Selling
Shopify Live Selling
Hackathon to Global Commerce Shift
Hackathon to Global Commerce Shift
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
Shopify · 2021 · Singapore
HomeAway Japan
HomeAway Japan
Bridging Cultures, Building Trust
Bridging Cultures, Building Trust
Boosted funnel conversions 5X in Japan and created a Design Playbook for East Asia.
Boosted funnel conversions 5X in Japan and created a Design Playbook for East Asia.
HomeAway · 2018-2019 · Singapore
HomeAway Affiliates
HomeAway Affiliates
Designing Growth Beyond APIs
Designing Growth Beyond APIs
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
HomeAway · 2019 · Singapore
