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Design that thinks global, acts local
Design that thinks global, acts local
Design that thinks global,
acts local
Designer passionate about bridging global products and local markets through discovery, insight and craft.
Designer passionate about bridging global products and local markets through discovery, insight and craft.
YouTrip Family
YouTrip Family
A new generation of growth
A new generation of growth
Designing a major new travel wallet product vertical for family, unlocking a new user base with strong post-launch activation rate.
Designing a major new travel wallet product vertical for family, unlocking a new user base with strong post-launch activation rate.
Tripadvisor Things to Do
Tripadvisor Things to Do
From hard sell to helpful guide
From hard sell to helpful guide
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor Things to Do.
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor Things to Do.
Tripadvisor Vacation Rentals
Tripadvisor Vacation Rentals
When small fixes drive big wins
When small fixes drive big wins
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Tripadvisor Plus
Tripadvisor Plus
From perks to $1B service
From perks to $1B service
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Shopify Live Selling
Shopify Live Selling
Hackathon to global commerce shift
Hackathon to global commerce shift
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
HomeAway Affiliates
HomeAway Affiliates
Designing growth beyond APIs
Designing growth beyond APIs
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
KaryaKarsa
KaryaKarsa
MVP for Indonesian young creator economy
MVP for Indonesian young creator economy
Served as the first UX designer for Karyakarsa, establishing the baseline UX structure and core interaction patterns during an early growth stage in 2020. Delivered foundational design direction that informed subsequent product development.
Served as the first UX designer for Karyakarsa, establishing the baseline UX structure and core interaction patterns during an early growth stage in 2020. Delivered foundational design direction that informed subsequent product development.
AirAsia Move
AirAsia Move
Vision setting for the next chapter of AirAsia
Vision setting for the next chapter of AirAsia
Serving briefly to set the vision and foundation of AirAsia's next chapter: leading the OTA movement in Southeast Asia. I helped lead the team to envision the next phase of the homepage, improving engagement and imagining AI as a travel partner for discovery.
Serving briefly to set the vision and foundation of AirAsia's next chapter: leading the OTA movement in Southeast Asia. I helped lead the team to envision the next phase of the homepage, improving engagement and imagining AI as a travel partner for discovery.
Coming soon
Kind words from teammates…
Kind words from teammates…
Sigit is an extremely talented and thoughtful designer who consistently elevates design standards through his meticulous and impactful work. With a strong focus onempathy and localization, he excels at crafting user-centric, accessible, and meaningful experiences for diverse audiences. As a manager, Sigit demonstrates pragmatism, clear communication, and a commitment to fostering a healthy work-life balance for his team.
Sigit is an extremely talented and thoughtful designer who consistently elevates design standards through his meticulous and impactful work. With a strong focus onempathy and localization, he excels at crafting user-centric, accessible, and meaningful experiences for diverse audiences. As a manager, Sigit demonstrates pragmatism, clear communication, and a commitment to fostering a healthy work-life balance for his team.
Shahina Khanna, Senior Product Designer at Tripadvisor
Shahina Khanna, Senior Product Designer at Tripadvisor
Sigit was an invaluable member of our team—warm-hearted, supportive, and incredibly easy to collaborate with. His self-directed approach to experience design led him to explore a wide range of creative solutions, always pushing for novel, actionable ideas. But beyond his ability to generate innovative designs, what truly set him apart was his impact—his work directly lifted conversion and revenue across multiple platforms. On top of that, he was a dedicated mentor, nurturing our interns and helping them grow into confident, full-fledged contributors. Any team would be lucky to have him.
Sigit was an invaluable member of our team—warm-hearted, supportive, and incredibly easy to collaborate with. His self-directed approach to experience design led him to explore a wide range of creative solutions, always pushing for novel, actionable ideas. But beyond his ability to generate innovative designs, what truly set him apart was his impact—his work directly lifted conversion and revenue across multiple platforms. On top of that, he was a dedicated mentor, nurturing our interns and helping them grow into confident, full-fledged contributors. Any team would be lucky to have him.
Brandon Schmittling, Associate Director of Design, Tripadvisor
Brandon Schmittling, Associate Director of Design, Tripadvisor
From the planning and orchestration of the work through the direction and feedback he provides to his design team, Sigit applied abundant care and craft at every touchpoint. He is an extremely caring mentor - always looking to lift others up around him and a curious mind to continually self-improve along the way. He's been a fantastic teammate, and I hope to work together someday again as he is an exceptional designer/design leader.
From the planning and orchestration of the work through the direction and feedback he provides to his design team, Sigit applied abundant care and craft at every touchpoint. He is an extremely caring mentor - always looking to lift others up around him and a curious mind to continually self-improve along the way. He's been a fantastic teammate, and I hope to work together someday again as he is an exceptional designer/design leader.
Brad Zabroski, Director of Design, Expedia Group
Brad Zabroski, Director of Design, Expedia Group
Sigit is a warm, people-focused designer who makes the whole team feel included and inspired. He is nurturing to younger designers and finds ways to improve the team's workflow, such as pioneering a AI agent for the team to assist with in-app copywriting. Sigit also excels at brainstorming, and was fundamental to the discovery and ideation phase of new initiatives at YouTrip.
Sigit is a warm, people-focused designer who makes the whole team feel included and inspired. He is nurturing to younger designers and finds ways to improve the team's workflow, such as pioneering a AI agent for the team to assist with in-app copywriting. Sigit also excels at brainstorming, and was fundamental to the discovery and ideation phase of new initiatives at YouTrip.
Sebastien Kun, Senior Product Designer, YouTrip
Sebastien Kun, Senior Product Designer, YouTrip
Sigit was a thoughtful and skilled Product Designer who brought a deep understanding of user-centred design that leveraged insights across multiple markets, making him a key contributor to the Global Markets team. He is open, humble and straightforward, which gives him the ability to listen, adapt and collaborate well with others, making him a trusted partner for engineers, PMs and stakeholders alike. Given the chance, I would most certainly work with Sigit again.
Sigit was a thoughtful and skilled Product Designer who brought a deep understanding of user-centred design that leveraged insights across multiple markets, making him a key contributor to the Global Markets team. He is open, humble and straightforward, which gives him the ability to listen, adapt and collaborate well with others, making him a trusted partner for engineers, PMs and stakeholders alike. Given the chance, I would most certainly work with Sigit again.
Jane Lim, VP of Global Markets, Tripadvisor
Jane Lim, VP of Global Markets, Tripadvisor
