Hello, I am Sigit Adinugroho!

Designer/father/husband. Currently a Principal Designer at Tripadvisor, based in Singapore. Previously, I worked for Shopify, Vrbo (part of Expedia Group), DBS Bank, Bukalapak and Oracle.

Apparently, the byline above is something that people expect when they land on a designer's website. A list of professional credentials. However, as I grow older, I find more value in saying things that I like. Travel, photography and family define me more than any other things. Coffee makes me happy. Food, particularly Indonesian food, makes me the happiest. I'd like to go back to Japan and spend months there. I loved Istanbul, and want to return to explore more of the country. I love road trips, especially in Australia.

If there is one value I hold the most in my professional life: it's genuineness, vulnerability and seeking for meaning. Many professionals just strive to be the best of their self for the work, but not for themselves. I don't like work that takes an individual's true self away.

I love writing, it's somehow my only refuge. It's probably the only way for me to structure and present my thoughts without fear of judgment or being overpowered by others. It's also a good way for designers to explore problems and possibilities.

Lately, I discover that the more you know, the more you lose interest in more things, but the more you build interest in a few particular things.

Portfolio & CV

The portfolio is currently available in PDF format. Please book my time to walk through any case study you're interested in. Download my latest CV here.

Leadership Q&A

I made a summary on my thoughts & principles related to UX leadership, in the form of Q&A and examples from real experiences.

Personal project

Design 1:1

Podcast interviewing Indonesian designers on crafts, career, and people management.


Speaker at Glints Experts Class

Singapore, May 2021

Presenting about jumpstarting career in UX.

Speaker at General Assembly Singapore

Singapore, March 2021

Presenting about UX career advice for General Assembly students in Singapore.

Speaker at UXDX Community Singapore

Singapore, January 2021

Presenting about cross-cultural UX with my colleague at Shopify, Christine Wang (China UX Research Lead).

Mentor at CuriousCore

Singapore, November 2020 - present

Adhoc mock interviews and portfolio review for designers in Singapore.

Mentor at Amazing Design People List

Singapore, June 2020 - present

A list created to help designers impacted by COVID-19 get jobs. Book my time.

UX Speaker at Tech In Asia DevTalk 2016

Indonesia, 27 January 2016

Presented a case on how to integrate user experience research and design in lean & agile environment.

UX Speaker at Google HackFair

Indonesia, 5 December 2015

Presented a case of optimising user experience through practical ways in a small to medium-sized organisation.

UI/UX Mentor at Google Launchpad Week

Indonesia, 9-13 November 2015

A week-long learning opportunity for startups to help them improve in four areas: product strategy, UI/UX, technology and marketing.

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