The portfolio is currently available in PDF format. Please book my time to walk through any case study you're interested in.

Tripadvisor

After a short stint at Shopify, I decided to move to Tripadvisor, also based in Singapore. Travel is a bit of an underdog during COVID-19 pandemic, but I think it's full of exciting challenges and opportunities. I also came from travel space before, so it's a bit of a familiar space.

I am now working on the Vacation Rentals products for Tripadvisor, including Holiday Lettings. Previously, I also worked on Tripadvisor Plus and Experiences. I work within the Singapore team, working collaboratively with product and engineering in India and Romania (for Vacation Rentals), and USA (for Plus and Experiences).

Shopify

In May 2020, I joined Shopify in their International Growth team focusing on China and the APAC markets. As a Senior Product Designer, I am back in the individual contributor role to learn about issues and opportunities in e-commerce in the China and Asia Pacific markets and how to shape Shopify as a product that understands the needs of merchants in this region. I work with other designers, product manager, engineers and researchers across different countries in Asia Pacific to improve the Shopify experience for them.

Vrbo (an Expedia company)

As a Senior Design Manager (2019-2020) and Lead Designer (2016-2019) for Vrbo, a global vacation rental marketplace, I led a team of designers across Asia Pacific, namely in India, Singapore and Australia. We worked on multiple portfolios including Stay, Global Acceleration and Growth. Stay experience encompasses post-booking experience, from managing the pre-trip communication, check-in process, activities up to the point they check out. Global Acceleration is a special cross-functionality project that speeds up launches in local markets. We successfully launched Singapore, Japan, Sri Lanka as unique platforms and eventually the rest of Asia Pacific. Growth projects include top-of-funnel initiatives like driving sign-ups and logins, optimizing search, as well as affiliates.

DBS Bank

As AVP Product Design at DBS Bank, and one of the pioneering UX team members, I helped the team start off the ground and lay some of the foundation for some notable projects including digital banking onboarding and mobile app experience. When I was there, our team was relatively small (about 8 people) and we operated like a startup within a corporation. We learned to do things ourselves from being a designer, initiating research, conducting walkthrough and workshops, and guiding engineers. Across this process we also disseminate and educate the importance of UX and proper product design process in a business-oriented organization.

Other experiences

I have also worked for Ice House (where I first learned how to manage a design team, facilitate design workshops and pitch design solutions to clients), Bukalapak (where I had my first startup experience building for e-commerce in its seed stage) and Oracle (my first job out of university, when I learned how to work in a large organization and work for a purpose—education).

Leadership Q&A

I made a summary on my thoughts & principles related to UX leadership, in the form of Q&A and examples from real experiences.